Zappos Essay Example | Topics and Well Written Essays - 250 words

Zappos - Essay Example Zippos and its CEO have provided lessons that a strong leader ought to combine both leadership and management aspects in order to perform in a suitable manner. The CEO has ensured communication with both customers and workers. He has realized proper motivation for employees and proper customer relationship (Berger, 2011). The CEO ensured relocation of the company to Las Vegas in order to overcome the challenges of globalization. The relocation achieved proper customer service and gain of new customers. Operating in Las Vegas gave the company a competitive advantage due to proximity to customers and low cost operation. The CEOs ability to deal with a diverse workforce contributed to the success of the company. The CEO has developed an appropriate corporate culture, embraced by every employee in the company. The CEO developed a dynamic culture fundamental for future growth (Berger, 2011). These aspects were fundamental for the growth of the company. For example, the CEO ensured proper treatment of customers, even in cases unassociated with the sale of products. The company chose to remain at break even for a long period in order to maintain quality services to the customers. Appropriate character and personal integrity that leads to customer attraction and satisfaction are evident where the CEO emulates customer service an important aspect of the business (Berger, 2011). I agree that Zippos is different from other companies. Al through, the company has mastered the art of customer service by emulating a culture unique from other corporations. Most companies focus on profits and forget the importance customer service. The choice of the company to remain at breakeven was a difficult one (Berger, 2011). Organizations can perform well if they emulate proper customer service and motivation of workers. Employee motivation ensures efficiency in the work place, and proper customer service ensures retention and attraction of new